Home businesses share many of the same functions and responsibilities

Home businesses share many of the same functions and responsibilities

Home businesses share many of the same functions and responsibilities of a large business but just have far fewer people to carry out the business roles. Where a large business will have a dedicated web team, a shipping department, customer relations team and so forth, in a small business the managing director is also the handyman and everything else down to the person who makes the tea Kingw88

Because your attention is on so many aspects of the business, it is easy to give some more prominence than others. The result is that small business often fail to look completely professional. Therefore they don’t inspire confidence and trust in their customers, and consequently however hard they work they do not attract the amount of business they need to survive.

This is a tremendous waste of effort and enthusiasm, and can be avoided as it is possible for a small business to be just as professional as a multi-national company. The same principles that drive a multinational to success apply to a business run from your kitchen table. They can be summarised as follows:

  1. Make sure your product or service is high quality. Listen to any feedback, and use it to plan improvements to your business.
  2. Provide excellent customer service. Be clear about what you can provide, and what you can’t. If you make promises, keep them. Make sure it is easy for customers to contact you, and that you check your phone messages and email regularly, replying promptly.
  3. Be honest in your dealings with customers and suppliers. No-one gives return business to someone they can’t trust.
  4. Provide clear and consistent information across all your communications. For example, keep your website up-to-date, so you do not promote products or services that are no longer available.
  5. Check, check and check again that nothing is letting your business down – from the quality of the packaging you use, to your marketing.

All of the above need careful planning, as balancing them can be very difficult. It is important to recognise the tasks you can complete well and quickly yourself, and those that someone else could do better. Many small businesses recognise that they need some services from a professional accountant, but how many home businesses think about getting their receipts and adverts checked over by a professional proofreader or copy editor to make sure they are well written and accurate? It doesn’t always cost as much as you fear to get some professional help, and it can give you a professionally you just can’t achieve yourself.

Time and effort planning how to maintain a professional approach will reward you by giving you time to concentrate on what really matters: enjoying building up a business that improves your quality of life.